After too much research, I finally found the correct links to use to open the App Store page for iOS and Mac.

 

For Mac App Store

macappstore://itunes.apple.com/us/developer/<short name>/id<your developer id>

 

For iOS App Store

itms-apps://itunes.apple.com/us/developer/<short name>/id<your developer id>

 

Developer Short Name

To find out your “Developer Short Name” and “Developer ID” search for it on https://fnd.io/

 

To use it with Unity, Application.OpenUrl will do the trick

Application.OpenURL("macappstore://itunes.apple.com/us/developer/green-sauce-games/id964191738");

 

References :

https://stackoverflow.com/questions/433907/how-to-link-to-apps-on-the-app-store

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